Creativity

        New media often fosters creativity. In nowadays, new idea shares immediately through social medias and improves while it viewed by others. No matter the size of the companies, their objective is always to be sale products that customers like. How do companies find out what their customers want and what they want to changed? New media provides a platform for companies to outsourced new idea from customers. In the article “Twitter serves up ideas from its follower” by Miller mentioned Twitter come up with a strategy for Twitter users to create their own stuff. Twitter users will use the “Lists” and “Retweets” sign to response to the new service or product and Twitter will catches the new idea that customers might wish to see the changes. This strategy can be call as “Democratizing Innovation”, which Twitters outsourced the ideas from its users. Internet lets people to exchange their ideas easily and rapidly, and companies will receive new updates of innovation immediately to keep track of what customers like. Many companies provide software for their customers to create new things. Examples are Lego started “Design by Me” site for customers to create their own models, and Ford Motor invited students to come up with new features for the in-car system while they playing the car games. New media helps companies to interact with their customers and fosters customers to create new ideas that they like. 

Claire Cain, Miller. “Twitter serves up ideas from it followers.” New York Times. Oct 25 2009. Web. March 30 2015. http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html?adxnnl=1&adxnnlx=1427732148-MHqlIpGXkYTp8mGOnbnq7Q